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Die Praxis der Social-Media-Analyse : Eine Explorative Untersuchung Kalibrierten Zuhörens in der Automobilindustrie
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ISBN: 3658351217 3658351209 Year: 2021 Publisher: Wiesbaden : Springer Fachmedien Wiesbaden GmbH,

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Diese Open-Access-Publikation entfaltet die Konstruktion von Wissen mit Social-Media-Analysen in der deutschen Automobilindustrie. Dort herrscht Goldgräberstimmung – trotz enormem Innovationsdruck: Big Data soll Licht in manches Dunkel bringen und offene Fragen beantworten. Im Ergebnis wird entlang der angewandten Praxis das Handeln und Denken eines deutschen Automobilherstellers rekonstruiert: Es fehlt an Deutungskompetenz sowie an der Bereitschaft, sich auf das Wissenspotential der Netzöffentlichkeit einzulassen. Ausgerechnet das zukunftsorientierte Thema der Digitalisierung hat viel mit Vergangenheit zu tun.


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Come il mondo ha cambiato i social media : An Italian Translation of How the World Changed Social Media
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ISBN: 1787355578 Year: 2016 Publisher: London [England] : UCL Press,

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Come il mondo ha cambiato i social media è il volume complessivo di comparazione dei risultati di un'ampia indagine etnografica, coordinata da Daniel Miller, dall'eloquente titolo "Why We Post". Nove ricercatori, incluso Miller, hanno trascorso 15 mesi sul campo, in diversi paesi del mondo (Italia del sud, Turchia sudorientale, due siti in Cina, area rurale e area industriale, Trinidad, Inghilterra, India del sud, Cile settentrionale e Brasile) a osservare e studiare, con un approccio etnografico, i modi in cui le persone usano i social media. È un fatto indiscutibile che i social sono entrati nella nostra vita con prepotenza, in modo capillare, per certi aspetti invasivo. Con un linguaggio fluido, talvolta anche colloquiale, il lettore è condotto all'interno di un ambito che gli sembra di conoscere, se non altro perché ne siamo tutti, più o meno, utenti, scoprendo però quanto di valori, di comportamenti culturalmente codificati, di 'polizia morale' ci sia dentro i social media. L'approccio qui presentato parte infatti da un'idea un po' diversa rispetto a quelle più diffuse, e avvalorata nel corso della ricerca: se è indubbio che i social media hanno cambiato il mondo, la questione più interessante riguarda però il modo in cui il mondo li ha cambiati.


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Twitter als Basis wissenschaftlicher Studien : Eine Bewertung gängiger Erhebungs- und Analysemethoden der Twitter-Forschung
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ISBN: 3658144149 3658144130 Year: 2016 Publisher: Cham Springer Nature

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Dieses Buch ist eine Open-Access-Publikation unter einer CC BY-NC 4.0 Lizenz. Fabian Pfaffenberger bewertet den wissenschaftlichen Nutzen von Twitter, indem er mehrere gängige Erhebungs- und Analysemethoden betrachtet. Twitter ist mittlerweile eine beliebte Quelle für Studien, obwohl der Kurznachrichtendienst nur bedingt für die Forschung geeignet ist: Eine eingeschränkte Repräsentativität, zeitlich begrenzte Datenverfügbarkeit und geringe Datenqualität mindern den wissenschaftlichen Nutzen. Dennoch rückt Twitter aufgrund seiner gesellschaftlichen und medialen Relevanz sowie dessen Masse an frei verfügbaren Daten zunehmend in den Fokus der Wissenschaft. Der Inhalt Konventionen und Struktur der Twitter-Kommunikation Methoden der Datensammlung auf Twitter Systeme der Datenverwaltung Methoden der Datenanalyse von Tweets Eignung von Twitter als Quelle wissenschaftlicher Analysen Die Zielgruppen Dozierende und Studierende der Sozialwissenschaften, Wirtschaftswissenschaften und Geisteswissenschaften Praktiker in den Bereichen Business Intelligence, Social Media Management Der Autor Fabian Pfaffenberger (M.Sc.) ist wissenschaftlicher Mitarbeiter am Lehrstuhl für Kommunikationswissenschaft der Friedrich-Alexander-Universität Erlangen-Nürnberg.


Book
Young people, social media and health
Authors: ---
ISBN: 1351026984 1138493953 9781351026987 1351026968 9781351026963 9781351026970 1351026976 9781351026956 135102695X 9781138493957 Year: 2019 Publisher: Taylor & Francis

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The pervasiveness of social media in young people’s lives is widely acknowledged, yet there is little evidence-based understanding of the impacts of social media on young people’s health and wellbeing.Young People, Social Media and Health draws on novel research to understand, explain, and illustrate young people’s experiences of engagement with health-related social media; as well as the impacts they report on their health, wellbeing, and physical activity. Using empirical case studies, digital representations, and evidence from multi-sector and interdisciplinary stakeholders and academics, this volume identifies the opportunities and risk-related impacts of social media.Offering new theoretical insights and practical guidelines for educators, practitioners, parents/guardians, and policy makers; Young People, Social Media and Health will also appeal to students and researchers interested in fields such as Sociology of Sport, Youth Sports Development, Secondary Physical Education, and Media Effects.


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Viral Performance : Contagious Theaters from Modernism to the Digital Age
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ISBN: 0810137178 081013716X 0810137151 Year: 2018 Publisher: Evanston, Illinois : Northwestern University Press,

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This volume proposes the viral as a means of understanding socially engaged and transmedial performance practices since the mid-20th century. It rethinks the Living Theatre's Artaudian revolution via the lens of affect theory, brings attention to General Idea's media-savvy performances of the 70s, explores Franco and Eva Mattes and Critical Art Ensemble, and surveys the dramaturgies and political stakes of global theatrical networks. Viral performance practices testify that when people gather, something spreads. Performance renders spreading visible, raises its stakes, and encodes it in theatrical form. The artists explored here rarely disseminate their ideas as directly as a marketer or movement would; rather, they undermine simplified forms of contagion while holding dialogue with the discourses that have surrounded viral culture. This work argues that the concept of the viral is historically deeper than the digital landscape suggests, and intimately linked to performance.


Book
Social media and hate
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ISBN: 1003083072 1000553515 0367537273 Year: 2022 Publisher: London, England ; New York, New York : Routledge,

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Using expert interviews and focus groups, this book investigates the theoretical and practical intersection of misinformation and social media hate in contemporary societies. Social Media and Hate argues that these phenomena, and the extreme violence and discrimination they initiate against targeted groups, are connected to the socio-political contexts, values and behaviours of users of social media platforms such as Facebook, TikTok, ShareChat, Instagram and WhatsApp. The argument moves from a theoretical discussion of the practices and consequences of sectarian hatred, through a methodological evaluation of quantitative and qualitative studies on this topic, to four qualitative case studies of social media hate, and its effects on groups, individuals and wider politics in India, Brazil, Myanmar and the UK. The technical, ideological and networked similarities and connections between social media hate against people of African and Asian descent, indigenous communities, Muslims, Dalits, dissenters, feminists, LGBTQIA communities, Rohingya and immigrants across the four contexts is highlighted, stressing the need for an equally systematic political response.This is an insightful text for scholars and academics in the fields of Cultural Studies, Community Psychology, Education, Journalism, Media and Communication Studies, Political Science, Social Anthropology, Social Psychology, and Sociology.


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Optimal motherhood and other lies Facebook told us : assembling the networked ethos of contemporary maternity advice
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ISBN: 0262369362 0262369370 0262543621 9780262369374 Year: 2022 Publisher: Cambridge, Massachusetts : The MIT Press,

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"A look at how social media shape discourses around pregnancy and motherhood"--


Book
How Canadians communicate IV : media and politics
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ISBN: 1926836812 9786613704146 1280793759 1926836820 9781926836829 9781926836812 9781926836836 1926836839 Year: 2012 Publisher: Athabasca University Press

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Substantial changes have occurred in the nature of political discourse over the past thirty years. Once, traditional media dominated the political landscape, but in recent years Facebook, Twitter, blogs and Blackberrys have emerged as important tools and platforms for political campaigns. While the Canadian party system has proved surprisingly resilient, the rhythms of political life are now very different. A never-ending 24-hour news cycle has resulted in a never-ending political campaign. The implications of this new political style and its impact on political discourse are issues vigorously debated in this new volume of How Canadians Communicate, as is the question on every politician’s mind: How can we draw a generation of digital natives into the current political dialogue?


Book
Algorithmic Gatekeeping for Professional Communicators : Power, Trust, and Legitimacy.
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ISBN: 1003375251 1000912795 1000912779 1032450711 Year: 2023 Publisher: Milton : Taylor & Francis Group,

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"This book provides a critical study of the power, trust and legitimacy of algorithmic gatekeepers. The news and public information which citizens see and hear is no longer solely determined by journalists, but increasingly by algorithms. Van Dalen demonstrates the gatekeeping power of social media algorithms by showing how they affect exposure to diverse information and misinformation, and shape the behaviour of professional communicators. Trust and legitimacy are foregrounded as two crucial antecedents for the acceptance of this algorithmic power. This study reveals low trust among the general population in algorithms performing journalistic tasks and a perceived lack of legitimacy of algorithmic power among professional communicators. Drawing on case studies from YouTube and Instagram, this book challenges technological deterministic discourse around 'filter bubbles' and 'echo chambers' and shows how algorithmic power is situated in the interplay between platforms, audiences and professional communicators. Ultimately, trustworthy algorithms used by news organizations and social media platforms as well as algorithm literacy training are proposed as ways forward towards democratic algorithmic gatekeeping. Presenting a nuanced perspective which challenges the deep divide between techno-optimistic and techno-pessimistic discourse around algorithms, Algorithmic Gatekeeping is recommended reading for journalism and communication researchers in related fields"


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Social Media in Higher Education : Case Studies, Reflections and Analysis

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How does social media affect working life in Higher Education? How are universities harnessing its power to aid student learning? This innovative collection brings together academics and those working in professional services to examine these questions and more. The diverse and expert contributors analyse the many ways social media can be used to enhance teaching and learning, research, professional practice, leadership, networking and career development. The impact of social media is evaluated critically, with an eye both to the benefits and the problems of using these new forms of digital communication. This is the first volume to give such detailed attention to this area of high interest. Its innovative approach extends to its creation, with contributors found via their presence on Twitter. The short and impactful chapters are accessible while retaining an academic focus through their application of relevant learning theories and educational context. Social Media and Higher Education is essential reading for any professional working in higher education, including lecturers teaching education courses. It is also significant for researchers looking at more recent developments in the field and what it means to work in a modern higher education environment.

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